Wayfinding system developed for Ibirapuera Park in São Paulo, Brazil. Being one of the most visited spots in the city, Ibirapuera park can receive up to 120.000 visitors on the weekends.
Through observations and interviews with visitors, our team identified two distinguished user groups. The first one is composed by people that live near the park and visit it often to practice sports and relax. They spend more time in the park and prefer the green areas. The second group consists of sporadic visitors that cross the city to see a specific exhibition or participate in an event in one of the five Museums inside the park. In order to provide a better circulation and traffic in its surroundings and attend the different needs of those groups, we proposed a solution which divides the park in two great areas: culture (red) and nature (blue).
Team_Barbara Vissirini, Hugo Kim, Janin Iris, Lais Araújo, Lucas Francisco and Jessica Leal
Task_User research, interviews, technical drawings, pictograms, park mapping and photography